Coffee & Tea
Local Favorite

Variety Coffee Roasters

About Variety Coffee Roasters

Variety Coffee Roasters is a welcoming coffee shop in New York, NY, offering a relaxed setting for enjoying great coffee, a thoughtful tea selection, breakfast, dessert, or a quick bite.

Whether you are starting the day with breakfast, meeting someone for a casual coffee, or looking for a comfortable place to dine on your own, the café provides a versatile experience suited to a range of everyday visits.

Its cozy, casual, and trendy atmosphere makes it an inviting choice for both a quick stop and a longer stay.

With on-site services, takeaway, dine-in, and delivery available, Variety Coffee Roasters makes it convenient to enjoy its offerings in the way that suits you best.

The café is also known for being good for working on a laptop and accommodating solo dining, making it a practical option when you want to combine coffee and food with focused time.

Table service, a bar on site, and a restroom add to the convenience, while wheelchair-accessible seating and a wheelchair-accessible car park help make the space more accessible.

Variety Coffee Roasters accepts reservations and offers flexible payment options, including credit cards, debit cards, and NFC mobile payments. Customers have rated the business 4.40 out of 5 based on 961 reviews, reflecting its strong reputation among visitors.

You can find Variety Coffee Roasters at 261 7th Ave, New York, NY 10001, United States, New York, NY, United States. For more information, call +1 917-409-0106.

★★★★☆ 4.40 rating (961 reviews)
Variety Coffee Roasters
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Variety Coffee Roasters interior

More Than Just Coffee

Every cup we serve is a small moment of joy, carefully crafted by passionate baristas who care about your experience.

  • Free WiFi
  • Cozy Seating
  • Pet Friendly
  • Local Roasters

Reviews

From our beloved regulars

Kamran Mammadli (kammem2)

Kamran Mammadli (kammem2)

4 months ago

A simple coffee shop where you can catch up with friends, no glamour shakes, cocktails, or matcha drinks. Just a straightforward menu, plenty of tables, and plain atmosphere that’s not too bright or too dark, just the perfect place to meet or invite anyone.

R

R

3 years ago

Great corner coffee shop! It offers a lot more seating than their east side location. The worker was single handed pro who made sure to greet and serve each customer in a timely manner. This shop gets pretty crowded in the evenings but overall well worth the visit.

Sharon Rios

Sharon Rios

5 months ago

Yay, a place that had a delicious vegan chocolate banana loaf and a really good flat white with oat milk. Thank you, I needed that for real

Jawad Abid

Jawad Abid

2 years ago

At the heart of New York City, it is an amazing cafe with great taste. Amazing vibe inside with cozy atmosphere with comfortable couches. It is not very noisy and great taste of music too! Coffee price is amazingly cheap starting at 3$ Enjoy the best coffee NYC has to offer!

Pedro Giraudo

Pedro Giraudo

2 months ago

Went to get a group order and all of us, me included LOVED the coffee. Service was quick and very friendly.

Danielle Shwed

Danielle Shwed

6 months ago

I’ve been to several variety locations across the city probably over 100 times and this location is one of the best! They are SO efficient with taking orders and making coffees. Also I accidentally spilled my coffee and they made me a new one without me even asking when they were busy! So so nice ♥️ thank you variety!!!

Istvan Teleki

Istvan Teleki

4 months ago

Went to Variety for morning coffee. Got an iced latte and a cortado. The coffees were very good!! The coffees came to an little Over $10 for the pair. How is that possible in Manhattan?? I was sure we’d be paying over $10 for each, not for both. Service was friendly and reasonably quick, especially considering how busy it got. We also got an almond croissant and a raspberry almond croissant. It was one of those, “Should I do this?” moments. The answer is YES, you should! It had freeze dried powdered raspberry on top which gave me pause, but I’m glad I tried it. It was wonderful, as was the more simple Almond croissant. Go here! You won’t be dissapointed by the coffee, service or food. Even if you were, the price alone would lift you back up, but you won’t be!

Kevin Drost

Kevin Drost

month ago

Stopped by Variety Coffee Roasters for a simple cup of joe, and it didn’t disappoint. I like my coffee black, and at just $3 a cup, you really can’t beat it. The brew was smooth, flavorful, and exactly what I needed to start the day. This is going to be my go-to coffee shop while I’m in NYC. They also had some great-looking pastries in the display case, so I’ll definitely have to come back and try one next time I’m in. Highly recommend if you’re looking for a quality cup of coffee without breaking the bank. ☕️

Eric Mishne

Eric Mishne

8 months ago

Quality coffee, lingering/co-working friendly, personable staff. 10/10 would reccomend. My wife and I came in and sat for a while. We both ordered Americanos, hers decaf, mine regular, and they were fantastic. No complaints at all! I know coffee, and thought this was certainly a spot to return to for the brew. We grabbed a window table and sat for over an hour and watched the regular crowd trickle in. I bought a bag of beans to take home with me as a souvenir, and it’s been absolutely delicious as espresso and pour over.

A R

A R

3 months ago

Variety Coffee Roasters truly sets the standard for what a coffee shop should be. From the moment you walk in, the ordering process is seamless and efficient. You place your order and can either grab a seat among the lively crowd—this place fills up almost immediately after opening at 7 AM—or take your drink to go, which is usually my move. The energy here is great, the crowd is vibrant, and everything just runs the way it should. It’s become my personal Saturday morning ritual whenever I’m in town. Honestly, anyone who owns a coffee shop—or is thinking about getting into the business—should come here and take notes.

Frequently Asked Questions

Common questions about Variety Coffee Roasters

Business Features

Highlights & Amenities

Accessibility

  • Wheelchair-accessible seating
  • Wheelchair-accessible car park

Service options

  • On-site services
  • Takeaway
  • Dine-in
  • Delivery

Highlights

  • Great coffee
  • Great tea selection

Popular for

  • Breakfast
  • Solo dining
  • Good for working on laptop

Offerings

  • Coffee
  • Quick bite

Dining options

  • Breakfast
  • Dessert
  • Table service

Amenities

  • Bar on site
  • Restroom

Atmosphere

  • Casual
  • Cozy
  • Trendy

Crowd

  • Tourists

Planning

  • Accepts reservations

Payments

  • Credit cards
  • Debit cards
  • NFC mobile payments

Parking

  • Paid street parking
  • Difficult to find a space

Pets

  • Dogs allowed outside

Come Say Hi

We'd love to see you! Stop by for your favorite drink or to try something new.

Location

261 7th Ave, New York, NY 10001, United States

Hours

Closed · Friday 7 AM-9 PM
Friday 7 AM-9 PM
Saturday 7 AM-9 PM
Sunday 7 AM-9 PM
Monday 7 AM-9 PM
Tuesday 7 AM-9 PM
Wednesday 7 AM-9 PM
Thursday 7 AM-9 PM
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Questions about catering, private events, or just want to say hello?